leadership Article

management

The

Performing Disciplines

in a Fresh Era

Kevin F. McCarthy | Arthur Brooks | Julia Lowell | Laura Zakaras

L

Supported by The Pew Charitable Trusts

The study in this statement was supported by the The Pew Charitable Trusts.

Collection of Our elected representatives Cataloging-in-Publication Info

The performing arts within a new time / Kevin McCarthy... [et 's. ]. l. cm.

" MR-1367. ”

Includes bibliographical references.

ISBN 0-8330-3041-8

1 ) Performing arts—United States. I actually. McCarthy, Kevin, 1945– PN2266. 5. P475 2001

791'. 0973'09051—dc21

2001048134

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FOREWORD

The Pew Charity Trusts entrusted The Performing Arts in a New Era from RAND in 1999 within a broad motivation aimed at raising policy and financial support for non-profit culture in the United States. The goal of this kind of study was to assist all of us in delivering new and useful info to the insurance plan debate regarding the contributions and needs from the cultural sector at the national, state, and native levels.

The analysis was motivated in part by a pair of landmark reports for the performing artistry published throughout the mid-1960s: The Performing Disciplines: Problems and Prospects, the Rockefeller -panel Report for the Future of Theater, Dance, Music in America (1965); and the 20th Century Fund's report, Carrying out Arts—The Financial Dilemma, by simply William M. Baumol and William G. Bowen (1966). These reviews described the burgeoning surroundings of the nonprofit professional performing arts in the United States, articulating their benefits to American society and calling for a level of government and philanthropic support satisfactory to their requirements. Both reports noted it turned out appropriate, at the same time when the industrial economy states had cultivated and prospered and the material needs of its individuals were more often than not being achieved, for the nation to turn it is attention to non-material values—what will now be characterized as quality-of-life concerns—including the emotional, mental, and cosmetic satisfaction the arts provides. Indeed, almost 50 years ago, few Americans living away from coastal towns had access to live specialist performing arts experiences, and arts recommends urged that that condition be cured. How times have changed! Thanks in part to these two reports and to the exponential regarding both open public arts organizations and artistry philanthropy through the 1950s, 60s, and 1972s, the live, non-profit professional performing arts grew and prospered along with the economy throughout the ensuing more than 30 years. Simultaneously, the world of commercial lifestyle experienced explosive growth while new media—cable television, videotape, and compact discs—joined the film and broadcasting industries in distributing ethnic products. Today American a lot more saturated with arts and cultural activity, and American commercial tradition is 3

iv

The Performing Disciplines in a New Era

a powerful—some believe, too powerful—presence internationally. Today we are inside the throes of yet another technical change, the rapid enlargement of digital technologies for the creation and division of...

Bibliography: 137

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ed., General public Money as well as the Muse, Ny: W. T. Norton for the American

Assembly, 1991, pp. 195–215.