John Carlton has been a top freelance advertising copywriter for over 21 years now. Many of his ads are legendary among writers and clients. He brings an edginess and street-savvy to ad writing that actually forces you to read every word.
According to John Carlton, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too.
In his prolific career, John has promoted nearly every product or service used by human beings. This staggering list includes top financial advice newsletters… hugely expensive and exclusive marketing seminars ($7,000 just to attend)… a conservative “better sex guide” with the largest mailer in the U.S. (his control ruled for over 5 years despite constant attempts by other pro writers to knock it off)… how-to-fight instructional videos from Navy SEAL commandos and highly-skilled streetfighters (a fascinating multi-million-dollar niche market)… golfing advice (his famous “one-legged golfer” ad shocked the country club crowd)… plus reams of letters and ads for retail businesses, self-help products, both entrepreneurial and corporate Web sites, doctors, real estate brokers, diets, precious metals, fund raisers… and “personal” letters that have motivated people to change their lives forever.