With over 1,800 rare books and volumes dating back to the 1800s, Alex Mandossian owns one of the largest private collections of advertising and marketing libraries ever assembled.
From the first magazine ad appearing in the 1741 May issue of Benjamin Franklin’s General Magazine, to mastering the skill of attracting “eyeballs” for Websites, Mr. Mandossian feels there’s only one secret to crafting irresistible ad copy: Study the ads of the master copywriters of past years.
During the past 12 years, Mr. Mandossian has helped his clients generate over $183 million in sales from TV spots, infomercials, QVC and Home Shopping Network, national retail catalogs, space ads in Parade Magazine and USA Weekend, direct mail, Web marketing, and of course, postcards.
Mr. Mandossian has helped to develop and distribute spot TV and infomercial mega-hitssuch as the Thigh Master (Suzanne Somers), RONCO Food Dehydrator (Ron Popeil), Players Club International (Telly Savalas), Topsy Tail, Contour Pillow, Ray Stevens Comedy Video Classics, Doctor’s Book of Home Remedies, Time Life’s Wild Animal Video Series, and a host of others.
He is best known for his niche marketing successes as Chief Marketing Officer for Robell Research, Inc. in the 1990s. While running this Madison Avenue market research firm, he helped build Supersmile Whitening Toothpaste™ to become the #1 brand sold in spas and salons worldwide.